The evolution of network analysis softwares are making global and still targeted branding affordable and allow reaching trillions of screens in minutes. Its only a myth that such advance techniques and softwares are only for the blue-chip companies and bigger brandnames. Well, the truth is that those companies are who they are as they are constantly endorsing the “Modern Day PR”.
Public Relations is not just advertising, catch phrases or putting billboards & hoardings. Its not about forcing an eskimo to buy the refrigerator. Advance PR services offer wider reach through endorsements, validations and appearance at trusted spaces. We come across minimum 100 to thousands of advertisements everyday, depending on what we do. This makes it even more challenging to stand out and create the Brand Recall. Advertising and PR have common purpose but almost opposite techniques. If Advertising is like carpet bombing, PR is forcing into the very hub and making an impact that changes everything.
Today and going forward, the Public Relations is :
– Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.
– Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities.
– Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs.
– Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.
The above is brief description of what PR Agencies or an excellent Corporate Communications departments do. This is achieved through various way like Writing and distributing press releases, corporate speech writing, writing pitches (less formal than press releases) about a firm and send them directly to journalists, creating and executing special events designed for public outreach and media relations, conduct market research on the firm or the firm’s messaging, expansion of business contacts via personal networking or attendance and sponsoring at events.
Adding to the above services, Copy writing and blogging for the web, Social media promotions and responding to crisis & negative opinions online is increasingly becomes the focus of Brand management.
To conclude, due to the flux of millions of adverts we come across everyday, advertising is losing its impact and sooner the better – Brands need to switch to PR to generate the IMAGE they want.
Quit advertising, Start PR !!
Source : www.gearbob.com/instead